Mimi Schroeder APR brings 20 years of book experience to MAX

About Mimi (and Max)

As a lifelong book lover, I’ve immersed myself in the book world professionally for more than a quarter century. I’ve sold books, reviewed books, interviewed their authors, promoted their authors, publicized books for a traditional publisher, started a First Book chapter for disadvantaged children, and publicized both books and authors as the owner of my own company, Max Communications.

As a publicist, I’ve been a member of the Public Relations Society of America (PRSA) since 1996 and earned my APR designation in 2001. APR stands for “accredited in public relations” and is awarded by the Public Relations Society of America after a challenging test and a minimum of five years of PR experience.

I’m currently a member of the Atlanta chapter of PRSA and a member of the independent counselors special interest group. I’m also a member of the Atlanta Writers Club and the Georgia Writers Association.

In 2007 I combined my careers in books and public relations and started Max Communications, a provider of literary public relations exclusively for authors and publishers. Currently, we focus on historical fiction and nonfiction, however we’re always open to a good issue-driven book.

Briefly, my book-related experience includes:

  • Publicity Manager for Peachtree Publishers, a traditional publisher of children’s, health, education, and regional titles, in Atlanta, Ga.
  • Book marketing for SETAC(The Society of Environmental Toxicology and Chemistry) in Pensacola, Fla. and Brussels, Belgium
  • Book reviewer for The Pensacola News-Journal in Pensacola, Fla.
  • Community Relations Manager for Barnes & Noble in Pensacola, Fla.
  • Public Relations Director for Audubon Court Books in Fox Point, Wis.

Since founding Max, our society has evolved into one driven by digital communications, rapidly emerging technologies, and a 24-hour news cycle. But my commitment to personalized service, attention to detail, and customized plans for each book holds to the same high standard. We listen to our authors and their needs.

P.S. About Max Communications’ namesake:  Max was a particularly lovable Westie who dogged Mimi every step of the way for 17 years and continues to inspire her. His favorite occupation, other than eating, was to stretch out on the bed with a good book, and Mimi.

Mimi was so attached to Max that she named her company after him. Despite the fact that Max has gone on to the big bookstore in the sky, his gentle spirit will live on in Max Communications, which is a warm, caring, loyal entity, just like its namesake.