Trade mailings: pre-pub mailings of F&Gs or galleys to book reviewers at trade and key long-lead media
Review mailings: post-pub mailings of review copies and press kits to customized mailing list of book reviewers at: the largest daily newspapers, magazines, broadcast media (radio & TV) and author's local media
Customized pitches to literary Web sites
Personalized queries
Target mailings to niche markets
Pitches for feature stories and author interviews
Proposals to book festivals and literary conferences
Proposals to book trade shows
Proposals to educational conferences
Book signings/presentations at bookstores, museums, libraries, specialty shops