Book publicity plans
Customized lists for traditional and digital media
Media releases with search engine optimization
Media kits, containing all or some of the following:
- media release
- synopsis
- biography
- critical praise by influentials
- reviews
- FAQ for author interviews
- tip sheet
- purchasing information
- table of contents
- jpegs of author and cover
- book trailers/videos
Social media optimization
Trade mailings
Review mailings
Target mailings to niche markets
Pitches for feature stories and author interviews
Proposals to book festivals and literary conferences
Proposals for book trade shows and educational conferences, if appropriate
Nominations for book awards
Book signings/presentations at bookstores, museums, libraries, specialty shops depending on target market
Contact database
Regular activity reports