“You have been such a good friend to this book and its author over these past nine months! Given the realities of the pandemic and its effects on the Press, I’m really not sure how we could have managed this launch without you. You have done a great job with spotting and pursuing opportunities and also helping to keep me on task with all the different parts of book promotion. We have been a great team, and I will spread the word to my fellow Emory authors about how delightful it is to work with you.”
Miriam Udel, Ph.D.
Editor and Translator of Honey on the Page: A Treasury of Yiddish Children’s Literature, and others
Associate Professor of Yiddish Language, Literature, and Culture at Emory University
“In the sensitive and difficult business arena of book promotion, there are few public relations practitioners who have the experience, the knowledge, and the creative insight to make a difference in the public’s acceptance of a book. Mimi Schroeder has those qualities, and she has one other: she passionately cares about the writing and the writer. In short, she knows her work and she does it wonderfully well.”
Terry Kay
Author of To Dance With the White Dog, and others
“I can’t thank Mimi enough for her efforts. She could not have done more to promote my book. I got excellent exposure–TV, radio, and newspaper interviews, podcasts, book reviews, book fairs, book signings, and I even won an award. I will definitely use her services for my next book. My only regret is that I didn’t find her sooner.”
Jim Jordan
Author of The Slave Trader’s Letter-Book: Charles Lamar, The Wanderer, and Other Tales of the African Slave Trade, and others
” I just wanted to say how much I appreciate your tireless support of me and of my writing. It’s a true joy to work with you, and you’ve given my little books more opportunities than I ever could have imagined. Please know how grateful I am!”
Amber Brock
Author of Lady Be Good and A Fine Imitation
“Mimi Schroeder is a professional publicist with the highest standards for marketing her client’s book. I could not be more pleased with the quality of assistance, advance planning, and relevant advice Mimi provided when I was least confident. She is patient, consistent, a good listener, familiar with best practices, direct, quick to complete all tasks, and always available.”
Lawrence Edward Carter Sr., PhD
Author of A Baptist Preacher’s Buddhist Teacher: How My Interfaith Journey with Daisaku Ikeda Made Me a Better Christian, and others
Dean of the Martin Luther King, Jr. Chapel at Morehouse, Morehouse Professor of Religion
“I’ve worked on and off with Mimi for some 20 years and I’ve always found her exceptional. She goes the extra mile plus another extra nine yards on top of that to assist both the journalist in need and her client.”
Julie Bookman, Atlanta-based freelance journalist (focusing on books, authors, and theater)
“Mimi brings a wealth of experience, connections, and understanding so vital to the messaging, marketing, and launch of publishing initiatives. She has a unique ability to be able to distill content and re-present it in a beautiful, synthesized, and resounding new way that brings the message home. For new or experienced authors, I recommend her wholeheartedly without reservations!”
Catherine Baird, Ph.D.
Author of Revolution from Within: The YMCA in Russia’s Ascension to Freedom from Bolshevik Tyranny
“There are those who believed it possible and enthusiastically responded to my very first attempts. I think of Mrs. Mimi Schroeder, a superbly sensitive writer in her own right, whose subtle guidance and review of my early work inspired me to continue. I will be forever grateful to Mimi.”
John Dunworth, Ph.D.
Author, The Dollar-A-Year Principal: Miracle at Munson
President of George Peabody College for Teachers, now part of Vanderbilt University
“She gets the job done, efficiently, economically, and with a smile!”
Perry W. Buffington, Ph.D.
Author Cheap Psychological Tricks for Parents
”Mimi Schroeder is one of the most effective book publicists I’ve had the pleasure of working with. She knows her authors and their books, and she is outstanding in bringing attention to them. I always look forward to reading the releases about her authors and their achievements.”
M. Jerry Weiss, Ph.D.
Author of Dreams and Visions: Fourteen Flights of Fantasy, and others/Reviewer
Distinguished Service Professor Emeritus, New Jersey City University
“As a book and author publicist, I’ve known none equal to Mimi Schroeder–and I’ve known and studied quite a few. Her dedication to her authors and their books is consistent, intelligent, and unwavering. And above all, it is highly effective since she not only knows her authors’ books, front to back, but she makes it a point to know her authors, inside and out.”
Myron Uhlberg
Author of Dad, Jackie, and Me, and others
“When I sought a publicist for my book I was most fortunate to have been introduced to Mimi Schroeder. She has done an outstanding job for me. She is effective, thorough, and professional in every way. While pushing without feeling pushy, she gets results. I recommend Mimi highly.”
Ronald J. Greer
Author of Markings on the Windowsill: A Book About Grief That’s Really About Hope
Clinical Member of the American Association for Marriage and Family Therapy, Fellow of the American Association of Pastoral, Counselors; Pastoral Counselor at Peachtree Road United Methodist Church, Atlanta
“Mimi is a delightful human being. She is personable and articulate and has a wealth of knowledge. More importantly, Mimi embodies two of the most important traits I value in friends and colleagues; she is kind and truthful. Therefore, I always know that my work is represented with dignity and integrity.What more could I ask for?”
Lester Laminack
Author of Jake’s 100th Day of School, and others/Consultant
Professor Emeritus, Department of Elementary and Middle Grades Education, Western Carolina University
“Mimi Schroeder is a super book publicist. It has been my good luck to have her publicize three of my books, using her considerable knowledge of print, radio, television, and Internet media. She’s the best!”
Mary Batten
Author of Aliens From Earth, and others
“Mimi Schroeder always placed my books at Peachtree in the right places and into the right hands. She was the pinnacle of professionalism.”
Ken Rappoport, retired AP sports columnist
Author of Ladies First and Profiles in Sports Courage, and others
“Schroeder delivers success to authors and organizations because her interest in them is sincere, her commitment is profound, and her professionalism is the utmost.”
Mimi Meredith, MS, ELS
Senior Publishing Manager
Society of Environmental Toxicology and Chemistry
“Mimi Schroeder did an outstanding job in assisting my co-author and me with the publicity and media exposure of our book, The 50 Best Small Southern Towns. Mimi arranged newspaper interviews, radio and television shows, and book signing opportunities. She gave us the kind of coverage that is usually reserved for established authors. I plan to engage Mimi again when I write my next book.”
Gerald W. Sweitzer
Co-author of The 50 Best Small Southern Towns, 2nd Ed.
“Professionally, Mimi is top-notch and effective. Personally, she’s a joy to work with and to be around. And that’s an unbeatable double-play combination that generates a home run in the world of book promotions and publicity.”
Steven Krasner
Author of Play Ball Like the Pros and Play Ball Like the Hall of Famers
“I want to thank you for the book signing. The store’s terrific and the event couldn’t have been nicer (even with all the pressure of the Norton Look-Alike contest). So thanks for having us. And thanks especially for sending that photo—you managed to make both of us look distinguished.”
Peter Gethers
Author of A Cat Abroad, and others
Editor-at-Large, Random House, Inc.
“It was a wonderful event and I was pleased by the turnout so far from home. You did a wonderful job in setting everything up, and Tommy and I are most appreciative, above all, for your interest in the book.”
Suzanne Strempek Shea
Author of Selling the Lite of Heaven, and others
“Yours was the warmest and friendliest bookstore we visited during the week (and we visited 42!) and was the only one to feed us and present us with gift certificates…. Stores like yours, staffed by considerate people with an obvious love of books, give me hope for the future of literacy in America.”
Jerry Dennis and Glenn Wolff
Author of It’s Raining Frogs and Fishes, and others
“I’ve had book signings and autograph parties in this country and in Europe since my first book was published 20 years ago. I was quite dazzled by ACB to see how beautifully the signing was orchestrated and I found it to be the best planned that I have ever encountered.”
Dr. Frances M. Hamerstrom
Author of Is She Coming Too?: Memoirs of a Lady Hunter, and others
“I’m quite sure that the professional proposal which Mimi Schroeder guided was a factor in my getting an agent and a publisher. What struck me the most about my work with Mimi was that she genuinely seemed to care about the success of my project. She threw herself into it with all of her professional skill, knowledge of the publishing business, and creative energy to produce a result that I was very pleased with. I consider it to have been money very well spent.”
James W. Russell, PhD
Author of Social Insecurity: 401(k)s and the Retirement Crisis
CSU Professor of Sociology, Eastern Connecticut State University
“So there I was staring at 3,000 books in my driveway not knowing how to get started. Max Communications saved the day. They helped me put a marketing strategy together, enhanced my presentations, produced marketing materials, and scheduled the events I needed to get my book known. Thanks for a great job. I’ll call you when my next book is done!”
Bill Farrell
Author of Walter’s Pond
“I have worked with Mimi Schroeder for several years. During that time she has set up countless signings, issued a number of press releases, and in general has been an active publicist in promoting my novels. She has been especially helpful in getting reviews and submitting my novels for awards. Also during that time Mimi Schroeder has scheduled a number of school visits and arranged for me to appear at educational conferences. These visits and appearances were very worthwhile.”
R. Harper Mason
Author of The Red Scarf, Lyin’ Like a Dog, and others
“You have done such an amazing job! I can’t tell you how much I appreciate all your help—I would never have been able to accomplish so much this year with Emma without you.”
Amy Meadows
Author of Emma’s American Chinese New Year
“I thank Mimi for caring so much. I will never forget her kindness. Mimi’s suggestions made all the difference. Her insight inspires creativity. I am so glad I took the step to contact Mimi.”
Amy Leaf
Author of Harry and the Pelican